Let's pause for a minute and imagine your ideal future:
You're attracting all the right people with a lot less convincing because your message is on-point. (hello, leads lining up at the door!)
People are constantly buying from you without hesitation because they trust and believe in what you stand for. (you make money doing what you love!)
Everyone always tells everybody they know about your business and how much they're obsessed with it. (classic word-of-mouth for the win!)
This is the power of becoming a brand. 🚀
It's what the likes of Apple, Disney, and Coca-Cola have going for them.
And it's also what every business needs to succeed going into 2021 this new decade.
We're not talking just your logo and colors here - obviously.
You need a solid foundation that guides you in the right direction, allowing you to serve more people with your passion and purpose.
In turn, creating massive growth and RAVING fans.
Remember: your brand is your reputation and a FEELING that your customer experiences. ❤️
In fact, Jeff Bezos, the founder of big-time brand Amazon, says it best:
"Your brand is what other people say about you when you're not in the room."
How do you ensure that your reputation and experience are EXTRAORDINARY?
It all starts with a strong Brand Strategy. 💪
Why do you need one?
The best brand strategy will give you more awareness, trust, loyalty, and advocacy for your products or services. This is the path you want your customers to move through EASILY.
Without a Brand Strategy. . .
❌ You will NOT stand out from the competition to truly connect emotionally with potential buyers, or retain them for the long-term.
❌ You'll be spinning your wheels and frustrated with why you're having trouble establishing, maintaining or growing and scaling your business.
❌ You end up spending too much time, effort, and money by relying on marketing and advertising with no distinct message.
I won't let this happen to you. 🙅🏻♀️
I've heard some of your challenges, loud and clear—
. . . You don’t know where to start with becoming a brand.
. . . Or, you’re not sure how to bring your ideas to life and get clear on them.
. . . Maybe you don't know how to speak to your audience, or even who they are.
Branding can be a fuzzy concept, right?
It doesn't have to be.
You can overcome any of these challenges. 🏆
Take all the guesswork and overwhelm out of the process by learning how to differentiate from the competition, target the right people, and communicate your unique message.
Discover your purpose.
Claim your position.
Define your audience.
Develop your voice.
Craft your story.
This is the foundation of your Brand Strategy.
(And notice, I still haven't mentioned anything about design yet!) 😉
Get empowered to take action on achieving that ideal future we looked at earlier.
I'm going to help you JUST DO IT like my favorite brand, Nike.
Let me show you how...
In the Building Your Brand Strategy Masterclass, we'll cover:
Why focusing on branding can position you for growth in 2021
(and where attention should be spent...hint: it’s not marketing)
Major mistakes people make when trying to build a brand
(plus how to shift quickly if you're already making them)
My 5-step process for creating a strong Brand Strategy
(that will position your brand so that it stands out from all the rest)
How to clearly identify the heart and mind of your brand
(to help your business connect emotionally with customers)
Defining your target audience and ideal customer
(so that you provide a solution for their exact needs and pain points)
Finding your brand voice to communicate effectively
(including the #1 secret that branding experts use to capture people)
...Plus, lots of real-life examples from new and established brands!
This training is not just hand-waving, I actually show you HOW to do it all.
After this masterclass, you will feel inspired and enthusiastic to move forward with the right foundation for branding. You'll also feel more confident and have a clear plan to develop an effective brand strategy for your business or organization to stand out!
"I was lucky to be present for the launch of this and unlike many other branding experts claim, it was truly a proper masterclass. It has everything you need to know about brand building, stuff you never knew that mattered, and the things you must have to really do your brand justice. For anyone looking to build or improve their brand, this is a no-brainer masterclass to jump on and I doubt (I have looked) you will find one better."
"This masterclass is a must for all businesses and companies. Sonia is so clear and so informative. She provides multiple examples and concise information. This training provides the most clarity I have seen in this topic! A major extra perk is her brand strategy session, she provided me with such helpful insights and practical tips. "
This bundle includes all of the following:
✅ 2-Hour Video Masterclass - an intensive brand strategy training that you can learn from whenever you want to...pause, play, rewind with lifetime access from any device.
✅ 45-page PDF Workbook - a handy tool for the training, including branding exercises and work sheets that will get you motivated to take action on building your brand strategy.
✅ Facebook Group Community - a place where you can ask questions, get feedback on your brand strategy, and participate in live Q&As with me.
You might be wondering: why is it a much lower cost, in comparison to the total value? Because I want to easily put my process and years of knowledge into your hands - so that you can make an impact on the world with your amazing products, services or cause.
Simple as that. :)
"After completing the masterclass, I can tell you that this is the best investment I’ve made in education and upskilling in my entire career—with as little as the cost of a dinner & drinks. In 2 hours, I received so many insights, tips and practical exercises that I didn’t even get with my $4,000 CIM course. If you take this class it will make you think a lot about your brand and the various elements required for a solid, long-lasting Brand Strategy. The format is well-designed, properly structured, easy to understand and follow. Plus the workbook is a super tool for your brand journey. Highly recommended!"
"Sonia is inspiring and a wealth of knowledge on brand building and marketing. Even though I am on the other side of the world to her, I can feel she really cares for her students and their success with their business. I highly recommend doing this brand strategy workshop!"
"This was tremendously educational and inspirational…coming from the creative side I assumed I had done all of this, but realize now that there was so much I didn’t consider. I realize I’ve been “marketing” without a strong foundation. I’m super charged now, I feel like this was exactly the direction I needed and have been looking for—for a long time!"
"True Masterclass! I really liked your calm and structured way of guiding us through the process and also that you combined theory with examples, both from your own work, but also from well-known brands. I learned new stuff and most importantly - got a boost!"
"As a student in the Masterclass and participant in her 1:1 strategy session, Sonia was a pleasure to work with. She has the necessary knowledge base, experience and talent to succinctly teach the many aspects of developing a sound and comprehensive brand strategy. Her style is friendly, direct, clear and well-informed. I look forward to working further with her to continue refining my brand and extending its reach."
You're looking to :
This masterclass is also perfect for you if:
"This Masterclass has been a revelation. Sonia's tutorial and resources enable you to fully work through your Brand Strategy so that you come out the other side with clarity and direction. I now know ‘my Why’, my vision, values, beliefs, my story and my voice so my brand has a strong message that will resonate with my customers. The strategy session with Sonia was GOLD. I came away with a better focus on how to differentiate myself from my competitors in a crowded market. I was struggling with my tagline and within an hour of our session finishing, I received an email with fantastic tagline ideas to reflect the essence of my brand and align with my archetypes. The masterclass has empowered me and boosted my confidence in what, how, and why I’m in business. I am so inspired to put my brand into the marketplace."
I know you're going to absolutely love this class. You'll learn everything you need to know about brand strategy, get proven process to take action on, and receive the motivation you need to more forward. If you're not happy with the training, simply send me your completed workbook and I'll gladly refund your entire investment.
Every successful, big-time brand has a powerful spark.
And so do you.
It's what differentiates you from the competition to attract the exact people who connect with your story and become RAVING fans.
I've worked with hundreds of brands over the last 15 years, in many areas of their brand building experience. My branding agency, FreshSparks, helps businesses grow through effective brand strategy, brand identity, and brand marketing.
Google “how to create a brand” and you’ll see our website come up first (organic search, no ad spend)!
I'll empower you to dig deep and identify the why, how, and what of your brand. To uncover the power that is evident in your purpose, promises, and problems you solve.
Are you ready to make a real impact on the world with your extraordinary spark?
I can't wait to help you create a brand that people love.
To your success,
P.S. Questions? Email me at [email protected]
Join the Building Your Brand Strategy Masterclass today, with others from over 48 countries worldwide.